Who you're dealing with
Coaching is provided by me, Luke Jones, trading as Built From The Ground Up, based in Clacton-on-Sea, Essex. Email: hello@builtfromthegroundup.co.uk.
The small print
Last updated 9 October 2026
These are the terms for 1:1 online coaching and the 6-week starter plan. You'll agree to them when you pay, so please read them first. They're kept short and plain on purpose. If anything isn't clear, ask me before you sign up.
Coaching is provided by me, Luke Jones, trading as Built From The Ground Up, based in Clacton-on-Sea, Essex. Email: hello@builtfromthegroundup.co.uk.
Coaching has a 3-month minimum. After that, you can cancel any time by messaging or emailing me, with 30 days' notice. Your coaching carries on through the notice period.
Payments already taken for a month that has started aren't refunded.
UK law gives you 14 days from signing up to change your mind. Because coaching starts straight away, if you cancel in those 14 days you'll get a refund minus a fair amount for the coaching you've already had.
I'm a fitness coach, not a doctor or a registered dietitian, and my coaching isn't medical advice. Stop training and get medical help if you feel pain, dizziness or anything that doesn't feel right.
Nothing in these terms limits my responsibility where the law doesn't allow it to be limited, including for injury caused by my negligence.
I'll give you a plan, the support and the accountability. Results depend on you following it, so I can't guarantee a particular result.
If you're ill, injured or away, talk to me. We can usually adjust the plan, and if you need to pause, we'll agree it between us.
The starter plan is a one-off £29 digital download. You get it straight away after paying, so you'll be asked to agree that your 14-day right to cancel ends once you've downloaded it.
If you join 1:1 coaching within 30 days of buying it, the £29 comes off your first month.
If I ever have to stop coaching you, I'll refund any time you've paid for and not had.
How I handle your information is explained in the privacy notice at builtfromthegroundup.co.uk/privacy/.
These terms are governed by the law of England and Wales. Your rights as a consumer aren't affected.
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