Built from the ground up @luke.jj.jones

The small print

Coaching terms

Last updated 9 October 2026

These are the terms for 1:1 online coaching and the 6-week starter plan. You'll agree to them when you pay, so please read them first. They're kept short and plain on purpose. If anything isn't clear, ask me before you sign up.

Who you're dealing with

Coaching is provided by me, Luke Jones, trading as Built From The Ground Up, based in Clacton-on-Sea, Essex. Email: hello@builtfromthegroundup.co.uk.

    What you get

    • A training plan built around your week, your gym and your experience.
    • A meal plan built around food you like, with your calorie and protein targets.
    • A weekly check-in, with your plan adjusted as you go.
    • WhatsApp support. I aim to reply within 24 hours.
    • Your plan within 72 hours of you completing the onboarding form.

    Price and payment

    • Coaching is £100 a month, paid by card through Stripe on the same date each month.
    • Or pay £270 upfront for your first 3 months. After that, if you carry on, it's £100 a month.
    • Prices can change, but never during your minimum term, and I'll give you at least 30 days' notice.

    Minimum term and cancelling

    Coaching has a 3-month minimum. After that, you can cancel any time by messaging or emailing me, with 30 days' notice. Your coaching carries on through the notice period.

    Payments already taken for a month that has started aren't refunded.

      Your 14-day right to cancel

      UK law gives you 14 days from signing up to change your mind. Because coaching starts straight away, if you cancel in those 14 days you'll get a refund minus a fair amount for the coaching you've already had.

        Your part

        • Fill in the onboarding form honestly, including the health questionnaire.
        • Check in every week. The plan only works if I can see how it's going.
        • Tell me straight away about any injury, illness or change in your health.
        • If you have a medical condition, are pregnant, or aren't sure whether exercise is safe for you, check with your doctor before starting.

        Health and safety

        I'm a fitness coach, not a doctor or a registered dietitian, and my coaching isn't medical advice. Stop training and get medical help if you feel pain, dizziness or anything that doesn't feel right.

        Nothing in these terms limits my responsibility where the law doesn't allow it to be limited, including for injury caused by my negligence.

          Results

          I'll give you a plan, the support and the accountability. Results depend on you following it, so I can't guarantee a particular result.

            Pausing

            If you're ill, injured or away, talk to me. We can usually adjust the plan, and if you need to pause, we'll agree it between us.

              The 6-week starter plan

              The starter plan is a one-off £29 digital download. You get it straight away after paying, so you'll be asked to agree that your 14-day right to cancel ends once you've downloaded it.

              If you join 1:1 coaching within 30 days of buying it, the £29 comes off your first month.

                If I can't carry on

                If I ever have to stop coaching you, I'll refund any time you've paid for and not had.

                  Your information

                  How I handle your information is explained in the privacy notice at builtfromthegroundup.co.uk/privacy/.

                    The legal bit

                    These terms are governed by the law of England and Wales. Your rights as a consumer aren't affected.

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